Get Your Message Across
Analyse the site analytics of a poorly designed web site and you will see the consequences of bad design - the home page will figure highly in the top 'exit' pages of that site.
A site visitor instantly leaving your site after arrival means that your site has no opportunity to perform its function - which is to get your message across. That message might be information dissemination or product selling or profile building - no matter, the site does not get an opportunity to promote your message if the site visitor immediately leaves.
There are of course some valid reasons why a site visitor might leave your site straight after clicking through to it. However, after allowing for the small percentage of accidental click-throughs and so on, if the analytics show that the home page is a 'popular' exit page, then in all likelihood your site suffers from poor design.
What Qualifies as Poor Design?
There are certain fundamental requirements when designing a web page such as ease of navigation and appropriate screen size and so on. While these should be taken as a given, sites often fail to adhere to basic design standards.
Design can be poor when inappropriate for the target-market. For example, different generations have a different level of web-familiarity. The design layout that would be appropriate for a gaming site aimed at a teenage audience would not be appropriate for a site aimed at a retirement-age audience.
How Can clickstream Help?
At clickstream, we have always been a cross-industry web design company. We have not specialised in delivering sites to niche markets and so we have years of experience in designing a wide variety of site layouts including sites with an International target audience such as the United Nations, sites with a National target audience such as the Sunday World as well as sites for SME's that are aimed at regional or local audiences.
NOTE: Sites remain the property of clickstream until full payment has been received for the site design and development. Transfer of site ownership occurs upon receipt of final payment.