Selecting the Optimum Domain Name

The importance and relevance of selecting the optimum domain name for your web site is often underestimated. Your domain name plays a key role in search engine optimisation and off-line marketing efforts and as content changes over time, it may be the one part of your web site that is truly constant.

Certain companies have built their entire brand around their chosen domain name.

There Are Many Factors to be Considered:

• How SEO friendly is the domain name?
• What would be the most appropriate TLD to use?
• What TLDs would best support future business expansion?
• The likelihood of a web presence on mobile platforms?
• Availability and comparable TLDs already in marketplace?
• What about brand protection?
• Will the length of the domain name hamper marketing efforts?
• Does it cause confusion by its spelling or character use?
• Are there any international language issues?

Advice Based on Experience

Our ability to successfully advise clients on effective domain name selection is based on years of experience of Internet brand-building and SEO work. As outlined above, your domain name may be the one constant element of your web site and your marketing efforts for many years - so talk to us and make the right selection.

NOTE: Failure to pay domain name registration or renewal fees may result in the loss of a domain name.