Ensuring a Professional Web Presence
The purpose of a web audit is to analyse an existing web presence in order to identify web site areas where a better technical, structural and business delivery can be achieved.
A periodic web audit is the most effective means of ensuring your web presence promotes your company in a professional, compliant and accessible manner. Issues with your web site may be present without the site owner being aware of it as potential clients simply go elsewhere rather than provide feedback.
Web Audits - Issues Addressed
For a web audit to be effective, it should address the following range of issues:
Usability
This deals with the user experience when they are on the site including such areas as:
- Ease and clarity of navigation
- Load and response times
- Broken links
- Quality of written copy
- User perception
- Site owner perception
Accessibility & Standards Compliance
- Coding standards including W3C, valid xHTML, CSS
- Cross browser performance
- Cross platform performance
- SEO effectiveness
Business Relevance
- Site message consistent with business message
- Branding consistency
- Products and Services consistent
- Use of new technologies to benefit business