Getting Your Online Message to Your Target Audience
Search engine optimisation (SEO) is the process of increasing the volume and quality of site visitor traffic to a web site from search engines via organic* search results for selected keywords. Usually, the higher the site "ranks" in the Search Engine Results Pages, the more click-throughs that site can expect.
*Organic search results means that the site appears in the results based on meeting the search engine's algorithms rather than appearing in search results based on a pay-per-click campaign.
For most companies, effective search engine optimisation (SEO) forms a vital part of their online promotional efforts and of their business promotion in general. Achieving effective SEO involves the consideration of how search algorithms work and what people search for and using that information to build a "search engine friendly" web site.
"Search Engine Friendly" Sites
A "search engine friendly" web site takes into account the most important search terms in all aspects of the design and development of a web site including areas such as domain name registration, page titles, page names, internal meta and header tags as well as site content and links.
As the structure of each individual web page on a site has an impact on performance, it makes sense to incorporate an SEO strategy into the initial site build rather than considering it purely part of post-launch promotional efforts.
However, SEO techniques can be successfully applied to existing sites once there is the opportunity to work on the existing site pages.
For further details on our SEO capabilities, please contact clickstream web design today.