Traffic Benefits But Beware Google Stance
Paid links traditionally provided a double-benefit to site owners. They delivered increased traffic to sites via click-throughs while also boosting a site's Google Page Rank. In the case of Link Farms, the latter benefit was the primary function of such sites.
However, Google now devalues certain paid links and actively encourages web users to report paid links that they consider in breach of correct SEO practice so that it can ensure no SEO benefit arises from such links.
For further information, please see: Google's Paid Links Policy
If you are considering a Paid Links campaign, please contact clickstream and we can advise you on the most appropriate means of running a campaign to ensure your site does not fall foul of Google's stated position.