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Mobile Web

Smartphones: The Web in Your Pocket

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Mobile Web Growing Daily

Online marketing professionals and web site owners are continually seeking means by which they can improve their ability to target their audience.

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Even the most dedicated surfer will not be at their PC or Mac 24 hours a day. However, they will quite probably have their mobile phone with them every waking hour. As the capacity of the networks to deliver usable data transfer speeds and as the phones themselves improve technically, the mobile phone browsing experience is unrecognisable from that of even 2 years ago.

However, it would be our opinion that this web opportunity has been very much undervalued and should be considered by many companies as part of their online strategy. We would expect the launch of products such as the iPhone to change the perception of the phone as a viable means of accessing the web.