Delivering New Content Formats to Your Audience

Video Streaming refers to video content that is being constantly received by an end-user while it is being delivered by a streaming provider, i.e., the web site where the video content resides.

This differs from video content that is made available for download and where the end-user can only play back the video content following a full download.

Video streaming has become more widely implemented in the last decade due primarily to improved network bandwidth. As video files by their nature tend to be quite large, broadband availability is generally required for effective content delivery.

As end-users, or site visitors, now have the technical infrastructure available to view video content in this manner, so site owners are in a position to avail of the opportunity to serve such content to them.

For an example of a video streaming solution implemented by clickstream on behalf of a client, please visit the SundayWorld.com web site where video streaming content plays an integral part of their web strategy.