Standalone Audio Delivery
As podcasting enables site owners to syndicate their audio content and potentially reach a wider audience, audio streaming is more appropriate for situations where there is just a once-off audio clip that the site owner would like to make available.
Suitable content may include a radio ad or an interview or a music clip that is of promotional benefit to the site owners.
An example of audio streaming solution implemented by clickstream can be found on the Taboo Night Club web site where they current radio ad is always made available in the top right corner of the home page.