Over recent months, Google has updated its search algorithm to try and improve the quality of its search engine results pages (SERPs).

The recent update, named Farmer, was designed to ensure that its SERPs were no longer dominated by low-quality yet search-engine friendly pages.

The thinking behind the Farmer update is clear: Google has been faced with increasing public criticism over the quality of its SERPs, so Google had to address the issue.

The Farmer designation comes from Google’s aim which is to downgrade the rankings given to sites that simply ’farm’ content from other sites on the web.

Consequently, there has been a significant change for many sites in terms of their visibility pre- and post- Farmer.

News sites in particular have benefitted from the algorithm change as the content on those sites is generally unique and of a higher quality than sites that generate pages purely to try and impress search algorithms.

And how does this impact our clients?

As ever, we would encourage clients to write good quality content and to use this content to regularly update their site.

For more advice on search engine optimisation, please contact our team today to discuss!

ok, you know when you do a public seminar and the attendees like what they hear and then ask you to look at their own online presence - well depending on what’s in place, it can sometimes be quite straightforward to get the site working for then. For example, some basic search engine optimisation, some link building and away it goes…

Sometimes though, a little bit more is required. We’ve taken on the Kiddies and Teens web site and there’s a fair bit to do. There are some functionality issues, some SEO issues and then some presentation issues.

However, give us a couple of weeks (months?) and we’ll have this site delivering …

As almost an SEO test of how far can you go with just a domain name and a title, we’ve put up a basic one page site at www.cheapestkitchenappliancesireland.com so we’re going to get some external links in place and just see how it gets on.

Just to review domain aliases as well, we’ve put in place the alias www.cheapestfurnitureireland.com as well.

Cheapest Kitchen Appliances in Ireland website

For anyone that’s interested, Pat really DOES have the cheapest furniture and kitchen appliances available in Ireland!

 User Generated Content - Associated Benefits

• First hand knowledge may lead to stronger content in areas such as news, reviews etc
• Opinion is unbiased, freely given
• Involves the site user, ‘stickability’
• Site content multiplies
• Traffic benefits
• SEO benefits