Over recent months, Google has updated its search algorithm to try and improve the quality of its search engine results pages (SERPs).
The recent update, named Farmer, was designed to ensure that its SERPs were no longer dominated by low-quality yet search-engine friendly pages.
The thinking behind the Farmer update is clear: Google has been faced with increasing public criticism over the quality of its SERPs, so Google had to address the issue.
The Farmer designation comes from Google’s aim which is to downgrade the rankings given to sites that simply ’farm’ content from other sites on the web.
Consequently, there has been a significant change for many sites in terms of their visibility pre- and post- Farmer.
News sites in particular have benefitted from the algorithm change as the content on those sites is generally unique and of a higher quality than sites that generate pages purely to try and impress search algorithms.
And how does this impact our clients?
As ever, we would encourage clients to write good quality content and to use this content to regularly update their site.
For more advice on search engine optimisation, please contact our team today to discuss!
