The web presents a unique way in which to target potential customers directly in a manner that is 100% traceable and measurable.  This half day course will look at strategies you can use to generate more B2B leads – through your own website and marketing but also through social media networks and collaboration across other sites and media.

We will go further and examine how to optimise your online activities in order to convert these leads and visitors into customers.  We show you how to integrate your online and offline marketing campaigns for maximum results.  And we examine collaboration across multiple media including video, webinars and social networks in order to reach your customers.

Programme Outline

• What is a lead? From defining a B2B lead to online lead scoring, have you got it right?
• Evaluate current website and online activities
• Integrate online and offline marketing campaigns
• Content Marketing - how to leverage your existing content to attract visitors to your site and generate leads
• Online Collaboration - Video, Webinars, white papers plus download centres and permission marketing
• Email Marketing - are your emails maximised for lead conversion? A step-by-step guide to increasing your ROI
• Social media, online PR and lead generation - does it work for B2B?

Who Should Attend?

This course is relevant for businesses marketing to businesses (B2B) in Ireland and international markets. Participants will include a mixture of entrepreneurs, marketing, customer service, communications, sales and PR professionals.

For more information and booking form, click here!

Tags: b2 leads, content marketing, email marketing, online lead generation, online marketing